Brand Story

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Life can be complicated, but happiness can be simple.

From Taiwan — Bugcat Capoo

Brand Story｜Bugcat Capoo

The Beginning

Bugcat Capoo was born in Taiwan, created by illustrator Yara in 2014.
This quirky blue creature—part cat, part bug—has six legs, a mischievous yet cuddly personality, and an endless appetite (yes, even for his own friends). But no matter how much trouble he causes, his silly charm always wins forgiveness.

With a simple and playful art style, Yara brings the daily adventures of Capoo, Dogdog, Tutu, and other friends to life. Even without words, the comics can make readers from anywhere in the world smile.

Starting from a humble Facebook page, Capoo has since grown to over 2 million followers on Facebook and Instagram. He has won the LINE Webtoon Original Comic Contest (Short Story), topped the LINE Creators Sticker ranking, and was inducted into the LINE Sticker Hall of Fame.

For the past decade, Capoo has accompanied countless fans, becoming their most playful and comforting companion.

Capoo’s World

The universe of Bugcat Capoo is more than just short comics.

In the book “Bugcat World Adventure,” Yara builds a vast world:
After the birth of the universe, a mysterious planet called “Capoo Earth” quietly formed in a distant corner of space. On this planet’s islands live diverse Capoo tribes, each with its own culture and ecosystem—from enchanted forests and underwater cities to frozen continents. The legendary “Divine Meat” mysteriously vanished after the planet’s creation, leading Capoo and his friends on a series of whimsical and hilarious adventures.

These stories make Capoo more than just a character—he is part of a world you can explore, laugh with, and find comfort in.

Capoo in the Real World

For over a decade, Bugcat Capoo has stepped beyond the page, bringing joy and healing energy into everyday life through cross-industry collaborations:

✔ Online games
✔ Popular restaurant chains
✔ Convenience stores and shopping malls
✔ Themed exhibitions and public transportation
✔ Phone cases, escape rooms, theme parks, and more

To date, Capoo has released thousands of merchandise items—from plush dolls to immersive spaces like “Capoo House.”

But this is only the beginning.
Eleven years in, Capoo’s adventure has just started—
and you’re invited to be part of the journey!